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To many, it was Miller's victory lap a follow-up to K.I.D.S that saw him spit over production from a stronger cast of collaborators. While Malcolm McCormick tragically died in 2018, the decade anniversary of Best Day Ever- the 16-track mixtape that touched on his love for his mother, his excitement about where he was in life and, of course, how undeniably dope he was-is still a reason to celebrate for his collaborators. He was the self-proclaimed 'most dope' and he used his unmatched hip-hop IQ, which his collaborators still think was far beyond his years, to help a new generation of kids fall in love with the stuff that raised him. 1 on the Billboard 200 with his debut album, Blue Slide Park, Miller wasn't just another dope rising emcee. But for the thousands whose lives he touched with BDE, just a few months before he hit No. “While we have incredible reach among our core demographic of 13- to 34-year-olds in the US and Europe, there are billions of people worldwide who do not yet use Snapchat.Still, there were a lot of expectations floating around in the seven months leading up to Miller's Best Day Ever and breakthrough single 'Donald Trump,' a braggadocio jam that paired Miller's free-spirited bars with buoyant production. In an effort to combat this, he says the company is “trying to get the right mix of content” to appeal to broader and more global audiences. Spiegel also noted that Snapchat remains popular among the 13-34 age demographic in the United States, but interest is small among others. Snap projects $355 million to $380 million in holiday Q4 revenue, in line with analyst estimates. But strong gains in the US and Europe markets grew global ARPU by 14 percent. Worringly, Snapchat’s average revenue per user dropped 12.5 percent in the developing world this quarter. TechCrunch notes, however, that Snapchat’s average revenue per user in developing countries was down 12.5 percent during the quarter: On the bright side, Snapchat did beat revenue expectations, reporting $298 million in revenue, compared to Wall Street expectations of $283. We look forward to rolling it out when it’s ready,” Spiegel said.

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“The Android community represents a global growth opportunity for us and we are making good progress testing the application in select markets. While last quarter Snap attributed the decline in user growth to its controversial redesign, CEO Evan Spiegel this time made mention of Android users as the reason:

This means that over the last two quarters, Snapchat has lost some 5 million daily active users – a statistic that does not bode well for the company when it’s trying to court additional advertisers. Making the decline even more notable, Snapchat earnings last quarter reported a decline from 191 million in Q1 2018 to 188 million last quarter. In the Snapchat earnings release, the company said that it saw 186 million daily active users during the third quarter of 2018. This marks the second quarter in a row during which Snapchat has experienced a decline in users, and it’s a trend the company expects to continue. Snapchat earnings for Q3 2018 were released today, and despite a beat on revenue, the company still saw a decline in active users.